Ax or Lynx is a male grooming product brand, owned by the Unilever UK-Dutch company and is marketed toward young demographic men. This is known as Lynx in the UK, Ireland, Australia, and China. In other countries it is known as Ax.
Video Axe (brand)
Products
Lynx was launched in France in 1983 by Unilever. It was inspired by another Unilever brand, Impulse. Unilever introduced many products within range, but was forced to use the Lynx name in the UK, Ireland, Australia and New Zealand due to trademark issues under the name Ax. In addition, some countries (such as South Africa) introduce brands as EGOs.
The smell has evolved over time. From 1983 to about 1989, the name of the variant was the description of the fragrance and included Musk , Spice , Amber , Oriental , and Marine . From 1990 to 1996, geographical names for fragrances were used. In 2009, the brand launched an eight-inch container called Bullet Ax. This brand has also been expanded to other areas.
Most aroma names usually have a shower gel to accompany them and sometimes stick antiperspirant/deodorant and aftershave lotion. The Ax Shampoo comes in three different sizes, regular size, trip or sample size and XL bottle. Ax also shipped a scrub scrubber called Ax Detailer.
Ax also launches limited edition variants from time to time that can be sold for months or more than a year.
Maps Axe (brand)
Marketing
From the 1990s, Ax ads depict various ways of products that supposedly help men attract women. In 2003, the British ad for Fragrance Pulse showed how it was supposed to give trust to the "green" man to invite women to dance. In 2005, Consumer Dr. Vince Wong, CEO of Interactive Insights, is employed to help explore the motivation of cross-cultural behavior of their young adult male consumers. It's incorporated into the global brand development, resulting in an award-winning global communications campaign. This is followed by Touch , Unlimited , Clix , and in 2007, Representatives , which is marketed under the theme create women "good" to "naughty".
PR controversy
Adverse publicity has been generated by product advertisements to encourage free sex and sexism. The Campaign for Commercial-Free Children states that Bartle Bogle Hegarty's work on Ax "symbolizes sexist and degrading marketing that can undermine the healthy development of girls."
On January 12, 2008, 12-year-old Daniel Hurley of Derbyshire, Britain died in the hospital five days after collapsing at his home. The medical examiner ruled that he had cardiac arrhythmias and died of heart failure from spraying large amounts of Lynx in enclosed spaces. Videos on social networking sites depict teenagers making themselves burn. This trend resulted in many injuries. After these incidents have occurred, the company made two ads, one against the use of Ax as inhalation, and another warning about its burning. Ax Space Space Apollo (AASA)
Ax started a marketing campaign in which the company will select people in contests around the world to become astronauts who will fly sub-orbital space missions over the Lynx XCOR spacecraft. On 5 December 2013, Ax announced 23 space cadets who have won extensive training competitions held at Kennedy Space Center in Florida. The winners come from 23 different countries, some of which have no space agency or have not produced previous astronauts. The suborbital rides will take place after an unreached Lynx XCOR rocket will pass the test flight target.
References
External links
- Official Axe Website
- Official Lynx website
Source of the article : Wikipedia
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