Bath & amp; Body Works, LLC is an American retailer under the umbrella of L Brands (formerly Limited Brands), along with Victoria's Secret. The company was founded in 1990 in New Albany, Ohio and has since grown throughout the United States, Canada, Chile and Peru. In 1997, it was the largest chain of bathing shops in the United States. It specializes in shower gel, lotion, fog aroma, perfume, candles, and house fragrances.
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History
Bath & amp; Body Works was founded in 1990 in New Albany, Ohio. The company's first store opened in a Cambridge, Massachusetts mall in September 1990. In 1997, a secondary brand named Bath & Body Works at Home was launched. This division has been renamed White Barn Candle Company.
Bath & amp; Body Works launched its seasonal catalog and website in 2006. In November 2006, the company launched its first commercial television commercial. Net sales on January 28, 2006 was $ 2.3 billion, much higher than all other LÃ, Brands companies other than Victoria's Secret.
In July 2008, the company announced that it opened six locations in Canada. With the company acquiring La Canada based in Canada, they feel it is an opportunity to move into a thriving Canadian market, with The Body Shop becoming the main competition.
Bath & amp; Body Works operates more than 1,600 stores. In October 2010, he opened his first shop outside North America in Kuwait, by the franchise giant M.H. Alshaya.
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Products
Bath and Body Works provides a variety of bath and beauty products in the United States. Retail stores have products ranging from candles to hand soap. This product is part of one of the major segments of the brand, body care, hand soap and hand sanitizer and house fragrances.
Body Treatment
Body care segment has many collections in it. These collections include a collection of Signature, Retired Fragrances, C.O. Bigelow, Aromatherapy, and Travel Travel. The Signature Collection includes shower gel, body lotion, body cream, fragrance scent and body scrub, with items customized for men and women. This collection includes the dreams of plum sugar and vanilla beans, who are the best sellers of Bath and Body Works. It also includes a scent entitled A Thousand Wishes, which won the consumer choice award in 2015. C.O. Bigelow has products for men and women. The majority of these products also give a fancy feel. Products include, shaving and cream foam, body mentha (body buffer, body wash, body lotion, bar soap and lip care), C.O. Bigelow lemon and C.O. Bigelow Barber.
Aromatherapy Collection has body care items such as body lotion, bath gel, massage oil, and body fog. Fragrances included in this collection are used to improve psychological well-being. This collection has an aromatherapy fragrance for stress that includes, eucalyptus spearmint, eucalyptus tea. The smell of sleep is lavender cedar. The fragrances of energy are the orange ginger and the happiness.
Travel Body Care items are 3-ounce body lotion bottles, bath gels, perfumed fragrances and body creams. The aromatherapy collection also has limited products in the Body Care collection.
References
External links
- Bath & amp; Body Works website
- Neil Fiske's article
- Diane Neal's article
Source of the article : Wikipedia
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